In 2007 I was in the best physical state of my life. An office neck injury, 12months and several kilos later I found herself needing to buy exercise gear to support a curvier frame.
I was the typical modern women, juggling work, family and friends and struggling to make time for myself. But when I did manage to do some exercise I wanted to look and feel sexy.
After weeks of frustrating and unsuccessful shopping I was AMAZED, SHOCKED AND ANNOYED to find that not only was it impossible to find comfortable and flattering gear above a size 14, but how ironic that brands that claimed to sell health products regularly used models who did not represent healthy body weight.
So i decided to do something about it. I left my desk job and founded Female For Life, an active wear brand for REAL women, with REAL curves.
We deserve to feel beautiful, especially when we exercise. That's why I founded Female For Life, to make women both look and feel beautiful when exercising. I think we're doing a pretty ok job :)
Female For Life believes that comfortable and flattering gear should be available to women across Australia, New Zealand and the WORLD, regardless of their shape and size.
Catering for sizes 6 to 20 and with plans to extend to size 24 in early 2011, Female For Life is about being positive and confident about your body.
So if you are a women who loves her body (curves and all) , and you want to buy from a brand who loves it too, then refer your friends onto Female For Life
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